Many Indians are buying a smartphone for the first time and a strong reception for Android One could promote common standards and consolidation in a market where more than 80 smartphone companies operate.īut any boom for higher-quality low-cost smartphones in India and other price conscious markets has the potential to exert intense pricing pressure on Samsung. While Google plans to push Android One globally, India, the world’s third-biggest and fastest growing smartphone market, offers fertile ground for immediate results. Currently many cheap emerging market smartphones run different and somewhat customised versions of the Android operating system, which along with the many variations in hardware make apps on those phones prone to glitches. The aim is a vast improvement in quality that would lead to a surge in demand for low-end Android phones. Some of the new phones are due to hit the market this month. Micromax Infomatics Ltd, Karbonn Mobiles and Spice Group are the first phone manufacturers to sign up for Google’s Android One initiative, which provides specifications for key hardware parts. A worker displays a Micromax mobile phone inside a store in Kolkata December 4, 2013.
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